Q Centre of Excellence – Where Innovation Meets Purpose

At Ǫ Collection, we believe the future of fashion lies at the intersection of creativity, technology, and purpose.Our Centre of Excellence is not just a facility - it is a vision realized. Purpose-built to serve as the beating heart of innovation, the Centre is where ideas are transformed into tangible, market-ready products through cutting-edge design, precision engineering, and collaborative ingenuity.

We deliver a fully integrated product development ecosystem across knitwear, lingerie, swimwear, activewear, sleep and lounge - empowering global retailers and fashion brands to co-create, differentiate, and lead.

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Design-Led. Digitally Driven. Market-Ready.

Our design capabilities are elevated by a deep technical foundation. With expert teams operating across trend, concept, product development, and engineering, we bring fashion ideas to life with speed and accuracy. Every garment starts with insight - whether through trend analytics, customer immersion, or design ideation sessions in our creative studios.

The Centre houses a dedicated knitwear lab, enabling real-time prototyping using state-of-the-art programming and sampling technologies. Adjacent to it, our cut-and-sew concept studio offers a flexible and agile space to develop lingerie, swim, and athleisure innovations in-house - allowing our designers and partners to visualize, test, and evolve their collections within days, not weeks.

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Powering the Future Through 3D and AI

Innovation at Ǫ is powered by a robust digital backbone. Our 3D virtual design and prototyping suite allows for seamless visualization, fit simulation, and rapid iteration - minimizing waste, reducing development time, and elevating design precision. We are now taking the next step forward by integrating AI-powered design intelligence, which enhances creativity, speeds up decision-making, and personalizes product development based on predictive consumer insights.

This combination of AI + 3D + real-world prototyping forms a dynamic and future-proof model - accelerating concept-to-market with an unparalleled level of agility and accuracy.

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‍A Space for Collaboration and Creativity

The Ǫ Centre of Excellence is designed to foster true partnership and collaboration. It is a modern, open, and immersive space that brings together our colleagues, customers, and creators under one roof. Whether co-developing a capsule collection, resolving a technical challenge, or running an innovation sprint, this is where shared ideas become shared success.

 We offer our partners more than services - we offer a platform to innovate, a team that executes with precision, and a vision that is deeply committed to building the future of responsible fashion.