Q Nessaj : A New Knitwear Powerhouse Takes Shape in Morocco

Morocco emerges as the next frontier for premium knitwear manufacturing as Q Collection Pte Ltd and Soft Group forge a strategic partnership by signing a definitive Memorandum of Understanding to establish Q Nessaj, a state-of-the-art knitwear manufacturing facility in Morocco. The partnership, formalized on April 2, 2025, combines Q Collection’s 85% equity stake with Soft Group’s 15% equity contribution plus local expertise to create a world-class production hub.

The joint venture leverages each partner’s core strengths through a carefully designed operational framework. Soft Group will secure and renovate a production-ready facility under an initial five-year lease, while managing all regulatory compliance, government relations, banking operations, and local public relations. Q Collection will deploy cutting-edge machinery and equipment while overseeing daily operations including product development, marketing, production management, human resources, and administration.

Morocco’s textile industry represents a cornerstone of the nation’s manufacturing economy, generating 27% of industrial employment and producing over one billion garments annually through approximately 1,600 enterprises. The country’s US $3.6 billion textile and clothing export market is supported by a skilled workforce, preferential trade agreements, and sustainable infrastructure initiatives.

The kingdom’s strategic Mediterranean and Atlantic positioning enables three-day shipping to European markets, while favorable trade agreements and eco-conscious development policies establish Morocco as the premium nearshore manufacturing destination for international brands.

The venture commands a substantial US$ 8 million equity capitalization from Q Collection and Soft Group, comprehensively covering facility development, advanced machinery procurement, working capital requirements, and pre-operational expenses. Future expansion will be strategically financed through retained earnings or proportionate partner contributions, ensuring the established equity structure remains intact.

Facility renovation and equipment installation is expected to be completed by August 2025 with full scale commercial operations anticipated to commence in October 2025. This accelerated timeline strategically positions Q Nessaj to capitalize on the 2026 fashion cycle and establish early market presence across European and North American markets.