We Are Now Q Collection

Since our founding in 1993, SQ has been on a remarkable journey of growth and transformation. Today, we are proud to share that we are entering a new chapter with a refreshed identity and a new name that honors our heritage while embracing our vision for the future. The new name, Q Collection Pte Ltd, marks this exciting evolution. Further details will be shared in due course, following regulatory approvals.

Our Journey Through Time

When we first opened our doors over three decades ago, we introduced ourselves with the straightforward promise of "Superior Quality". SQ stands for Superior Quality. This commitment served as our foundation, establishing the standards that would define everything we created.

As we grew and evolved, so did our perspective. Our rebrand to "Stand Tall or Not" in 2013 represented a pivotal moment when we challenged ourselves and our industry. This bold stance reflected our unwavering commitment to excellence - we would either meet our exacting standards or we would not proceed at all.

Introducing "Quality Seeks Quality"

Today, as we evolve from SQ to Q we are proud to unveil our new tagline that captures the essence of Q Collection's philosophy. Quality Seeks Quality isn't just a tagline. It is the articulation of a profound truth we have discovered throughout our journey - excellence attracts excellence in an endless reinforcing cycle.

Our new tagline embodies our deepest understanding that a true quality is holistic and interconnected. It reflects our belief that:

• Quality Begins with People: Our team brings excellence into everything we touch.
• Quality Permeates Lifestyle:  Our approach to life shapes our approach to work.
• Quality Manifests in Presentation: How we present ourselves reflects our commitment to excellence.
• Quality Lives in Communication: The way we speak and write demonstrates our dedication to precision.

We have learned that to achieve truly exceptional results, we must embody quality in every aspect of our operation. Excellence cannot exist in isolation - it must be cultivated throughout our entire ecosystem.

Looking Forward

This rebranding not only reaffirms our steadfast commitment to quality but also positions us to assume a leadership role in the industry—excelling through cutting-edge manufacturing processes and sustainable practices; providing meaningful opportunities for our employees to realize their full potential; and collaborating with the world’s leading brands to deliver future-ready solutions for the apparel products.

We would also like to emphasize the importance of your familiarity with and understanding of the rebranding guidelines. To support this, we have prepared an Employee Brand Handbook for those who need to use branding elements in their daily work. A copy of this handbook will be made available to you shortly.

Thank you for being the important part of this remarkable journey. We look forward to your continued support as we embrace the limitless possibilities that unfold when - Quality Seeks Quality.

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